Senior Product Marketing Manager - Wellpass (m/f/d)

Permanent employee, Full-time · Germany, Munich

Your daily workout

Are you ready to transform the fitness and health industry with us?

We are looking for a talented Senior Product Marketing Manager (m/f/d) to join our mission at EGYM Wellpass and revolutionize how employees access sports and wellbeing activities across multiple countries. In this role, you will develop impactful communication strategies, craft compelling key messages for our products, and lead the Go-to-Market process for new features.

Does this sound exciting to you? If you have a passion for product marketing and the drive to make a difference in the world of fitness and wellbeing, seize this opportunity and apply now for our team in Munich!

Customer Insight Gathering: You participate in gathering customer insights and extracts customer needs and thus make a valuable contribution to the product strategy and development. You are the owner of NPS campaigns and processes. You support the product team in getting clear ideas and validate innovation concepts
Define USP: You define the value proposition for new features with your colleagues from the product and marketing teams, clearly differentiating them from the competition
Competitive intelligence: You Conduct detailed studies to follow market trends and best-practices
Go-to-market: You design and implement strategies for our key initiatives, taking charge of team training, creating appropriate materials and campaigns, setting up the necessary processes, and defining and tracking key performance indicators (KPIs)
Product ambassador: Promote post-launch successes, ensure smooth liaison between the various teams along with product managers and assist Marketing teams in the creation of various content
Positioning and Messaging: You are responsible for marketing new features and solutions that meet the needs of specific customer segments (companies / partners / members). The full ecosystem is your playground, our products and portals, but also the app store and marketing website needs to be incorporated in your strategy
Build the job: As the first Product Marketing Manager in the Wellpass Product team, you will need to define the process and standards for your role. You might align scope, knowledge and rituals with the EGYM Group Product Marketing team but will be autonomous in that role within the Wellpass Business Unit

Your fitness level

Experienced marketer: You already have at least 5 years of relevant professional experience in (B2B/B2C) product marketing for software products
Analytical thinker and communicator: You have strong analytical and communication skills, with expertise in identifying market needs, developing product strategies, and managing product updates
Collaborative professional: You have already worked with marketing, sales, and product teams to strategically and customer-orientedly position a product
Trend enthusiast: You like to immerse yourself in topics and develop current market trends with innovative ideas
Proactive project manager: You have a hands-on mentality and enjoy taking end-to-end responsibility for projects in a fast-moving environment, actively shaping processes
Team player: You interact successfully with colleagues in cross-functional teams and foster strong collaborations
Multilingual communicator: You speak English and German fluently, and speaking French is a plus

Your training goal for your first 6 months

Strategic thinker: You have successfully developed the strategy for our biggest initiatives, ensuring their impact and success
Results-driven collaborator: You will be co-responsible for the adoption rate of these initiatives, working closely with cross-functional squad members
Innovative expert: You brought your expertise and fresh ideas to the table, defining the Product Marketing scope, processes, and reputation within the Wellpass teams
Excellence advocate: You have elevated product marketing to a new level of excellence, driving impactful results
Trusted partner: You established a trustworthy and efficient relationship with Product Team members, fostering seamless collaboration

The equipment we provide

Modern & International: Be part of a modern and international company culture where talent and passion are welcome, heard, and part of the decision-making process
Work-Life-Balance: Benefit from flexible working hours, home office possibilities, and 30 days of vacation per year
Continuous Development: Develop your skills with varied, challenging tasks and regular feedback to benefit from a steep learning curve
Fit & Healthy: Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany and/or use our in-house gym with EGYM products
Discounts: Get a variety of great discounted offers, from fashion to leisure, through our employee benefits portal
Bike Leasing: Stay active and use our leasing bike offer on your way to work or in your spare time
Subsidized Pension: Profit from our employer-subsidized pension

Your warm up plan

HR Meeting (30 minutes)
Meet Alexandre (Director of Product) (60 minutes)
Case Study at home (1 week)
Technical Meeting with Alexandre, Julian (VP Product) and Astrid (Product Manager) (90 minutes)
Team fit in person with Irina (Product Manager) and Nadja (Head of Marketing) (60 minutes)

Contact Information

Apply now with your documents (english CV, earliest possible start date and salary expectations) and specify the job ID #1467.

Contact: Dolihane Feddag

For further information: https://career.egym.com/

#EGYM_Wellpass

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About us

Become part of EGYM!

EGYM is a global fitness technology leader, providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party-hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.

EGYM also offers subscription-based corporate fitness- and wellness solutions built on a combination of gym-access and EGYM fitness programs that directly target costly chronic conditions and boost employee health, leading to higher productivity and well-being.

EGYM's global headquarters are in Munich, Germany, with North American offices in Denver, Colorado.

EGYM is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs, regardless of race, gender, religion, sexual orientation, age or any other aspect of an individual's identity.

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Become part of EGYM and apply now

Thank you for your interest in EGYM. To complete your application, please fill in the following short form and upload your documents. Should there be any difficulties, please send us an e-mail to jobs@egym.com.

We look forward to getting to know you!