Bridge global and local: Serve as the primary liaison between Global Marketing and North American Sales. Translate global strategies into locally relevant campaigns by researching market specifics, staying ahead of fitness trends, and refining value propositions for region-specific messaging.
Own the marketing mix: Manage and maintain all North American marketing channels—including digital platforms, social media, direct marketing, and PR—ensuring campaigns align with global strategy and resonate with local audiences.
Partner with segment leaders: Collaborate to design and implement tailored sales and marketing strategies that address segment-specific needs. Provide strategic support and resources to drive growth and achieve business objectives.
Drive measurable impact: Plan, implement, and optimize ROI-driven marketing initiatives across multiple touchpoints, including landing pages, ad campaigns, email nurtures, and content creation. Track performance and report on results to ensure maximum impact.
Empower the Sales team: Collaborate with product marketing to distribute high-impact sales collateral, including pitch decks, product information, case studies, videos, tech sheets, blogs, and whitepapers. Ensure Sales has the tools they need to engage prospects and close deals.
Amplify events: Work closely with the Events team to promote EGYM events in North America, driving attendance, engagement, and brand visibility.
Champion the brand: Act as the EGYM North America brand advocate. Ensure consistent, compelling messaging across all channels, and maintain a strong, recognizable presence in the region.
Set and track KPIs: Establish key performance indicators to measure campaign success. Communicate priorities, timelines, and outcomes clearly to stakeholders to keep everyone aligned.
Manage cross-functional collaboration: Work with Product Marketing, Brand, and Events to ensure campaigns are aligned and timely.
Your fitness level
A marketing generalist with experience across project management, paid media, content, event marketing, and more!
Experienced in B2B marketing, ideally within a global organization, balancing local execution with global direction.
A self-starter who thrives in fast-paced environments — you don’t wait for perfect information to move forward.
Comfortable with both strategy and execution — equally confident building a plan or writing the copy for a social ad.
Strong collaborator with a track record of working cross-functionally to get things done.
Curious, adaptable, and motivated to learn new tools and technologies quickly.
You understand and are comfortable with the travel expectations for this role (both domestic and international) at 15-20%. A valid passport is required.
Your training goal for your first 6 months
You will demonstrate a clear understanding of the Global Marketing & Brand strategy.
You will devise a comprehensive marketing plan for North America in collaboration with local Sales teams and Global Marketing.
You will stay current on the latest marketing trends, particularly in the fitness industry.
The equipment we provide
You will earn an annual salary of $75,000 to $85,000.
You will have a competitive benefits package including: health, dental, and vision insurance, 401k with company match, monthly wellness, phone and internet stipends, 14 paid holidays per year, and PTO (to name a few!)
You will receive hands-on training and become a true EGYM expert.
You will be part of a modern, international company culture where talent and passion are welcomed, heard, and part of the decision-making process.
You will enjoy a flexible, hybrid environment.
You will benefit from a steep learning curve and grow with varied and challenging tasks.
You will enjoy the start-up flair of a well-established company and benefit from a steep learning curve with varied, challenging tasks.
Contact Information
Apply now by uploading your documents (CV, certificates, references, salary expectations, and earliest possible start date) and specify the job ID #1733.
EGYM is a global fitness technology leader, providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party-hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.
EGYM also offers subscription-based corporate fitness- and wellness solutions built on a combination of gym-access and EGYM fitness programs that directly target costly chronic conditions and boost employee health, leading to higher productivity and well-being.
EGYM's global headquarters are in Munich, Germany, with North American offices in Denver, Colorado.
EGYM is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs, regardless of race, gender, religion, sexual orientation, age or any other aspect of an individual's identity.
Vielen Dank für Dein Interesse an EGYM. Um Dich zu bewerben, fülle bitte das folgende Formular aus und lade Deine Bewerbungsunterlagen hoch. Falls Du Schwierigkeiten haben solltest, dann kannst Du uns Deine Bewerbung an jobs@egym.com senden.
