Head of Content and Communications

Festanstellung, Vollzeit · France, Paris, Germany, Munich

Your daily workout

Are you ready to lead and inspire global content and communications?

We are looking for a talented Global Head of Content & Communications (m/f/d) to join our mission at EGYM Wellpass and shape the way our brand communicates worldwide. In this role, you will define and lead a unified global content and communication strategy while taking into account market-specific needs. You’ll ensure brand consistency across all markets and functions, aligning local initiatives with global objectives.

Working closely with country leads and our global design team, you will drive content and communication initiatives that make our brand shine at every touchpoint internally and externally across the globe.

Does this sound exciting to you? If you are passionate about storytelling, brand strategy, and making an impact on a global scale, don’t miss this opportunity and apply now to join our team in Paris or Munich.

Key Responsibilities

Strategy & Development:

Be accountable for a cohesive global positioning and narrative
Responsible for the Management and Execution of Content and Communication Strategy across countries in collaboration with Country Leads
Translate data and insights into actionable strategic content & communication projects
Influence and align design strategy globally

Brand Management & Communication:

Ensure the Wellpass brand is consistently represented across all products, touchpoints, and communications
Develop initiatives that build and maintain brand awareness and consistency across regions
Ensure support to regional leads for localized adaptions to the global strategy

Collaboration & Alignment:

Align regional and global market goals, ensuring seamless integration and communication.
Create structures and frameworks that promote brand consistency and clarity in goals (both local and global).
Promote collaboration and information sharing across teams to enhance strategic execution.

Leadership & Reporting:

Lead and manage a global team with direct reports from multiple regions as well as a Design Leader
Establish clear KPIs for brand and communication performance

Operational Execution:

Equip the team with the right tools, methods, and strategic direction to boost execution.
Resolve conflicts arising in execution by collaborating with cross-functional teams.
Build consensus across teams and departments to enable swift decision-making

Stakeholder Engagement:

Provide transparency on capacities and resource planning for management
Respond to strategic project demands from management level
Communicate the value and impact of brand and communication initiatives across the company
Be the interface to the EGYM group Brand team to ensure the needs of the Wellpass business unit are properly represented and the execution on the Wellpass side match the group’s brand strategy

Your fitness level

5-10 years of experience in content, communications, or marketing leadership roles, ideally with global responsibility.
Proven ability to develop and execute global content and communication strategies.
Strong leadership and people management experience, including cross-regional teams.
Experience working across B2B industries with international scope.
Ability to shape a cohesive global brand narrative while adapting to local markets.
Excellent communication skills in English, both written and verbal.
Experience ensuring consistency in positioning, messaging, and design across touchpoints.
Strategic mindset with the ability to translate insights into actionable initiatives.
Strong stakeholder management and ability to influence senior leadership.
Cultural sensitivity and proven ability to collaborate across different markets and geographies.

The equipment we provide

Modern Culture: Be part of a modern and international company culture where talent and passion are welcomed, heard, and part of the decision-making process
Fit & Healthy: Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany, or alternatively, use our in-house gym with EGYM products
Continuous Development: Develop your skills with varied, challenging tasks and regular feedback for a steep learning curve
Work-Life Balance: Benefit from flexible working hours and 30 days of vacation per year
Mobility: Enjoy a monthly travel subsidy of 45€ for public transport or Navigo Pass in France
Discounted Offers: Enjoy a variety of great discounted offers, from fashion to leisure, through our employee benefits portal
Bike Leasing: Stay active with our leasing bike offer for your commute or in your spare time
Subsidized Pension: Profit from our employer-subsidized pension

Your warm up plan

30 minutes meeting with Dolihane, HR Interview.
Deep Dive Interview Nadja, Marketing Director. (45min to 1h)
Meet the team (Charlie, Danica, Elena and Gwen) (1h)
Present a Case Study in Plenum round (Nadja, Nico, Johannes) (1h30)

Contact Information

Please upload your CV.
Contact person: Dolihane Feddag
#1742

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About us

Become part of EGYM!

EGYM is a global fitness technology leader, providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party-hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.

EGYM also offers subscription-based corporate fitness- and wellness solutions built on a combination of gym-access and EGYM fitness programs that directly target costly chronic conditions and boost employee health, leading to higher productivity and well-being.

EGYM's global headquarters are in Munich, Germany, with North American offices in Denver, Colorado.

EGYM is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs, regardless of race, gender, religion, sexual orientation, age or any other aspect of an individual's identity.

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