Head of Brand & Design (m/f/d) - Munich

Permanent employee, Full-time · Germany, Munich

Your daily workout

As our Head of Brand & Design (m/f/d) in Munich, you will shape the face, voice, and expression of the entire EGYM Group including our business lines EGYM Technology and EGYM Wellpass through leading the people and operations behind EGYM's brand. This is first and foremost a people leadership role: you will bring structure and direction to a cross-functional team while acting as the bridge between brand strategy and day-to-day execution. We're looking for someone who turns vision into real work — a maker and doer who thrives in a fast-moving B2B tech environment and leads with clarity and consistency.

People Leadership: You lead, develop, and stabilize our Brand Ops, Design and Content teams (~10 people) by building a clear team culture, structured ways of working, and strong individual development paths
Operational Translation: You partner with our Lead Brand Strategist and act as the link between brand strategy and execution — turning positioning, frameworks, and campaign concepts into concrete deliverables, timelines, and priorities
Brand Ops & Project Management: You oversee the Brand Ops function as the project management layer of the organization, ensuring efficient workflows and reliable delivery across Design and Content
Content & Design Oversight: You ensure quality and consistency across all brand outputs — from digital and print to written content and international localization — working closely with your Team Lead Design
Brand Consistency: You develop and maintain brand guidelines, playbooks, and naming strategy across all teams and touchpoints as EGYM continues to scale
Cross-Functional Collaboration: You partner with senior leadership, Product Marketing, and Demand Generation to align messaging and creative execution and actively explore how new technologies, including AI, can make your team faster and more impactful

Your fitness level

Experience: You bring 7–12 years in brand, communications, or content in a B2B tech, startup, or scaleup environment. Agency-side backgrounds are not a fit for this role
People Leadership: You have a proven track record of leading cross-functional teams and know how to build trust, structure, and momentum. Particularly in phases of change
Operational Mindset: You are energized by turning strategy into execution, not just shaping it. You roll up your sleeves, set priorities, and get things done
B2B Background: You understand how brand supports Sales, Product, and GTM in a B2B context and can communicate complex technology in a clear, compelling way
Communications Focus: Your background leans toward brand communications or content strategy rather than pure design or creative direction
Languages: You are fluent in both English and German and are comfortable working in an international, hybrid team

Your training goal for your first 6 months

Brand Strategy: You have fully immersed yourself in our brand strategy and understand our brand portfolio, positioning, and creative identity
Collaboration: You have built a strong working relationship with our Lead Brand Strategist and established clear frameworks for how you collaborate
Process Leadership: You have identified at least two design or content workflows that need improvement and proposed solutions ready for implementation
Roadmap & Planning: You have developed a solid understanding of our annual roadmap and aligned quarterly plans across Global Marketing — including Product Marketing, Demand Generation, and Events. Ultimately, producing our quarterly roadmap for Brand for the following quarter after your start date

The equipment we provide

Modern & International: Be part of a modern and international company culture where talent and passion are welcomed, heard, and part of the decision-making process
Work-Life-Balance: Benefit from flexible working hours, home office possibilities, and 30 days of vacation per year
Continuous Development: Develop your skills with varied, challenging tasks and regular feedback to benefit from a steep learning curve
Fit & Healthy: Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany and/or use our in-house gym with EGYM products
Benefit Budget: Enjoy a flexible benefit budget of 60 € monthly for your Mobility Subsidy and/or Meal Allowance
Discounts: Get a variety of great discounted offers, from fashion to leisure, through our employee benefits portal
Bike Leasing: Stay active and use our leasing bike offer on your way to work or in your spare time
Subsidized Pension: Profit from our employer-subsidized pension
Mentoring Program: Exchange knowledge and grow together across teams and locations through our self-organized mentoring platform

Contact Information

Apply now by uploading your documents (CV, work samples & references - if possible related to B2B topics, salary expectations, earliest possible start date) and specify the job ID #1817.

Contact: Jana Fakesch

For further information: https://career.egym.com

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About us

Warning regarding phishing emails: Please be aware that all official EGYM recruitment communication is sent exclusively from jobs@egym.com. If you receive a suspicious message from any other domain, please ignore it and do not share personal information if in doubt.

EGYM is a global fitness technology leader, providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party-hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.

EGYM also offers subscription-based corporate fitness- and wellness solutions built on a combination of gym-access and EGYM fitness programs that directly target costly chronic conditions and boost employee health, leading to higher productivity and well-being.

EGYM's global headquarters are in Munich, Germany, with North American offices in Denver, Colorado.

EGYM is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs, regardless of race, gender, religion, sexual orientation, age or any other aspect of an individual's identity.

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Become part of EGYM and apply now

Thank you for your interest in EGYM. To complete your application, please fill in the following short form and upload your documents. Should there be any difficulties, please send us an e-mail to jobs@egym.com.

We look forward to getting to know you!