Head of Brand (m/f/d) - Munich or Berlin

Permanent employee, Full-time · Germany, Munich, Germany, Berlin

Your daily workout

As our Head of Brand (m/f/d), you will shape the face, voice, and expression of the entire EGYM Group — including our business lines EGYM Technology and EGYM Wellpass. In this role, you will lead our Design & Content teams in Munich or Berlin and build a high-performing brand engine that turns strategy into standout creative campaigns, and campaigns into world-class content.
You’ll be the guardian of a global brand on the move, driving clarity, consistency, and creativity across every touchpoint. If you thrive at the intersection of strategy and execution — and love bringing complex technology to life through simple, inspiring storytelling — this role is for you.

Brand Strategy: You partner with our Lead Brand Strategist to translate vision and positioning into clear, actionable campaigns, content plans, and multi-channel brand experiences
Leading & Scaling: You build and develop our global Content, Design, and Brand Ops teams with strong processes, KPIs, and workflows that enable high-quality, reliable delivery
Ownership: You oversee the quality and consistency of all owned and paid brand touchpoints — with specific ownership of the EGYM website and our digital agency partnership — ensuring every channel reflects our brand, communicates our value clearly, and simplifies a complex B2B technology portfolio
Clarity: You turn sophisticated products and services into simple, compelling, and differentiated messages that resonate across all customer segments and verticals
Brand Consistency: You build and maintain guidelines, playbooks, and processes that safeguard brand identity, message alignment, and naming strategy across all teams and touchpoints
Cross-Functionality: You partner with Product, Product Marketing, and Demand Generation to align messaging, campaign planning, GTMs, and creative execution — elevating EGYM’s customer, employer, and investor brand

Your fitness level

Experience: You bring 7+ years in Senior Brand Marketing, building strong brands and teams that deliver measurable business impact
Implementation: You have proven ability to scale systems, processes, and frameworks internationally — turning strategy into repeatable global execution
B2B expertise: You have a deep understanding of the needs of B2B Marketing and how Brand supports Sales, Product, and GTM alignment
Operational excellence: You bring exceptional organization, prioritization, and project management skills in a complex, fast-moving environment
Adaptability & mindset: You have a data-driven, experimentation-oriented approach with the energy, ownership, and flexibility needed to thrive in a hybrid, international team
Qualification: You have a Bachelor’s degree in Marketing, Advertising, Communications, or a related field and are fluent in English

Your training goal for your first 6 months

Brand Strategy: You have fully immersed yourself in our brand strategy and understand our brand portfolio, positioning, and creative identity
Collaboration: You have built a strong working relationship with our Lead Brand Strategist and established clear frameworks for how you collaborate
Process Leadership: You have identified at least two design or content workflows that need improvement and proposed solutions ready for implementation
Roadmap & Planning: You have developed a solid understanding of our annual roadmap and aligned quarterly plans across Global Marketing — including Product Marketing, Demand Generation, and Events. Ultimately, producing our quarterly roadmap for Brand for the following quarter after your start date

The equipment we provide

Modern & International: Be part of a modern and international company culture where talent and passion are welcomed, heard, and part of the decision-making process
Work-Life-Balance: Benefit from flexible working hours, home office possibilities, and 30 days of vacation per year
Continuous Development: Develop your skills with varied, challenging tasks and regular feedback to benefit from a steep learning curve
Fit & Healthy: Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany and/or use our in-house gym with EGYM products
Benefit Budget: Enjoy a flexible benefit budget of 60 € monthly for your Mobility Subsidy and/or Meal Allowance
Discounts: Get a variety of great discounted offers, from fashion to leisure, through our employee benefits portal
Bike Leasing: Stay active and use our leasing bike offer on your way to work or in your spare time
Subsidized Pension: Profit from our employer-subsidized pension
Mentoring Program: Exchange knowledge and grow together across teams and locations through our self-organized mentoring platform

Contact Information

Apply now by uploading your documents (CV, work samples & references - if possible related to B2B topics, salary expectations, earliest possible start date) and specify the job ID #1817.

Contact: Jana Fakesch

For further information: https://career.egym.com

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About us

Become part of EGYM!

EGYM is a global fitness technology leader, providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party-hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.

EGYM also offers subscription-based corporate fitness- and wellness solutions built on a combination of gym-access and EGYM fitness programs that directly target costly chronic conditions and boost employee health, leading to higher productivity and well-being.

EGYM's global headquarters are in Munich, Germany, with North American offices in Denver, Colorado.

EGYM is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs, regardless of race, gender, religion, sexual orientation, age or any other aspect of an individual's identity.

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Become part of EGYM and apply now

Thank you for your interest in EGYM. To complete your application, please fill in the following short form and upload your documents. Should there be any difficulties, please send us an e-mail to jobs@egym.com.

We look forward to getting to know you!