Team Lead CRM (m/f/d)

We are looking for a Team Lead CRM to join our EGYM Wellpass Marketing Team in Munich! As a leader in our CRM efforts, you will be responsible for shaping the vision, leading a talented team, and driving user engagement through sophisticated, data-driven strategies. If you are a strategic thinker with a passion for leadership and customer journeys, this is your opportunity to lead our CRM team to the next level. Join our motivated and ambitious team!

• Leadership: You lead, mentor, and develop a three-member-CRM team, fostering a culture of excellence, collaboration, and continuous improvement

• Strategy & Vision: You define and implement the overarching CRM strategy to increase engagement, satisfaction, and long-term customer retention

• Campaign Oversight: You oversee the planning and execution of multichannel CRM campaigns (email, push, in-app, etc.), ensuring alignment with broader marketing goals

• Advanced Analysis: You drive a data-first culture, tracking and reporting on global CRM performance and KPIs, while identifying high-level optimization opportunities

• Lifecycle Automation: You lead the development and scaling of automated lifecycle journeys (onboarding, re-engagement, loyalty) to maximize customer lifetime value

• Cross-functional Collaboration: You act as a key stakeholder, working closely with Product, Data, and Tech teams to enhance our toolstack and user experience

• Budget & Resource Management: You manage the CRM budget and resources effectively to achieve departmental objectives

• Education: You hold a degree in marketing, business, data science, or a related field

• Experience: You have 5+ years of experience in CRM or marketing automation, with at least 1-2 years in a leadership or team lead capacity

• Expertise: You bring deep knowledge of CRM strategies, customer segmentation, and marketing automation best practices

• Tools: You are highly proficient in leading CRM platforms (e.g., Braze, Salesforce, Hubspot) and analytical tools

• Leadership Skills: You have strong leadership qualities with the ability to inspire, guide, and grow a team in a fast-paced environment

• Analytical Mindset: You are exceptionally data-driven and capable of translating complex data into actionable strategic insights

• Language skills: Excellent communication skills in both German and English

• Leadership Integration: You have successfully integrated with the team and established clear development paths for your direct reports

• Strategic Roadmap: You have defined a 12-month CRM roadmap that aligns with the company’s growth and retention targets

• Optimisation: You have identified and implemented key improvements in current automation journeys and team workflows to increase efficiency and impact

• Modern culture: Be part of a modern and international company culture where talent and passion are welcomed, heard, and part of the decision-making process

• Continuous Development: Develop your skills with varied, challenging tasks and regular feedback to benefit from a steep learning curve

• Work-Life-Balance: Benefit from flexible working hours, hybrid working policy (2 office days), and 30 days of vacation per year

• Fit & Healthy: Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany and/or use our in-house gym with all EGYM products

• Mobility: Enjoy a monthly travel subsidy of 45€ for public transport

• Mentoring Program: Exchange knowledge and grow together across teams and locations through our self-organized mentoring platform

• Discounts: Get a variety of great discounted offers, from fashion to leisure, through our employee benefits portal

• Bike Leasing: Stay active and use our leasing bike offer on your way to work or in your spare time

• Subsidized Pension: Profit from our employer-subsidized pension

Upload your documents in English (CV, salary expectations and earliest possible start date) and specify the job ID #1959. 

Contact: Marco Ohde

For further information: https://career.egym.com/